50 Instagram comment-to-DM templates for real campaign goals
Choose a keyword and adapt the complete path: the CTA in your post, the optional public reply, the opening DM, and an optional AI conversation hook. Every example is designed to keep the promised next step clear.
Comment GUIDE and I’ll DM you the complete checklist.
Hey {{namefirst}}! Here’s the guide you asked for: [LINK]
Replace bracketed fields, keep the promise consistent, and test the link before publishing.
Pick one intent
Choose a template matching what the commenter actually wants.
Replace placeholders
Add the real link, deadline, code, or eligibility terms.
Test the promise
Confirm the CTA, public reply, DM, and destination agree.
All
50 campaign templates
Replace bracketed placeholders before publishing. AI conversation hooks are optional.
Checklist delivery
Comment CHECKLIST and I’ll send you the complete list.
Sent — check your DMs ✨
Hey {{namefirst}}! Here’s the checklist you asked for: [LINK]
Which item on the checklist are you working on first?
PDF guide
Want the full guide? Comment GUIDE and I’ll DM it to you.
The guide is on its way 💬
Here you go, {{namefirst}} — download the guide here: [LINK]
What result are you hoping the guide helps you get?
Editable template
Comment TEMPLATE and I’ll send you an editable copy.
Just sent your copy!
Here’s the editable template: [LINK]. Make a copy before you start changing it.
Want a quick suggestion for adapting it to your situation?
Swipe file
Comment SWIPE to get all the examples in one file.
Check your inbox — it’s there.
Here’s the swipe file with every example from the post: [LINK]
Which example feels closest to what you want to create?
Workbook
Comment WORKBOOK and I’ll DM you the exercises.
Workbook sent 📘
Hi {{namefirst}}! Your workbook is ready here: [LINK]
What are you hoping to work through first?
Free audit invitation
Comment AUDIT if you want me to show you what I would improve first.
I sent the next step privately.
Thanks for commenting, {{namefirst}}. Start the audit request here: [LINK]
What is the biggest bottleneck you want the audit to uncover?
Discovery call
Comment CALL and I’ll send you the booking details.
Booking details sent!
Here’s the call calendar, {{namefirst}}: [LINK]. Choose the time that works best.
Before you book, what would make the call most useful for you?
Personalized plan
Comment PLAN and I’ll send you the starting framework.
Your plan is in your DMs.
Here’s the planning framework I mentioned: [LINK]
What outcome are you building the plan around?
High-intent qualification
If you’re ready to work on this now, comment READY and I’ll message you.
Just reached out privately.
Thanks for raising your hand, {{namefirst}}. Here’s how the program works: [LINK]
What changed recently that made this a priority now?
Clarity exercise
Comment CLARITY and I’ll send you the five-question exercise.
Sent the exercise ✨
Here’s the clarity exercise: [LINK]. Give yourself about 10 minutes for it.
Which decision are you trying to get clearer about?
Featured product link
Comment SHOP and I’ll DM you the exact product shown here.
Product link sent 🛍️
Here’s the product from the video: [LINK]
Want help choosing the right size or option?
Discount code
Comment SAVE and I’ll send you today’s code.
Your code is waiting in DMs.
Use code [CODE] at checkout here: [LINK]
Are you shopping for yourself or for someone else?
Restock notification
Comment RESTOCK and I’ll send the notification signup.
Restock link sent!
Join the restock list for this item here: [LINK]
Which color or size are you waiting for?
Product details
Need the specs? Comment DETAILS and I’ll send everything privately.
Details sent to your inbox.
Here are the full product details and options: [LINK]
Is there a particular feature you want me to clarify?
Bundle offer
Comment BUNDLE and I’ll show you what’s included.
Bundle breakdown sent 📦
Here’s the full bundle, including pricing and what you receive: [LINK]
Which part of the bundle are you most interested in?
Free class registration
Comment CLASS and I’ll send you the free registration link.
Registration link sent!
Reserve your place for the free class here: [LINK]
What would you most like me to cover during the class?
Webinar signup
Comment WEBINAR and I’ll DM the date, agenda, and signup page.
Webinar details are in your DMs.
Here are the webinar details and registration page: [LINK]
Are you joining live or planning to watch the replay?
Replay delivery
Comment REPLAY and I’ll send you the recording.
Replay sent 🎬
Watch the recording here: [LINK]. It will be available until [DATE].
Which section would you like the timestamp for?
Course syllabus
Comment SYLLABUS and I’ll send the complete curriculum.
Curriculum sent privately.
Here’s the complete course syllabus: [LINK]
Which module is most relevant to where you are now?
Paid workshop
Comment WORKSHOP and I’ll send the schedule and ticket options.
Workshop information sent.
See the workshop schedule, outcomes, and tickets here: [LINK]
Do you have any questions before choosing a ticket?
Waitlist signup
Comment WAITLIST and I’ll send you the early-access page.
Early-access link sent 🚀
Join the early-access list here: [LINK]
What would make this launch especially useful to you?
Early-bird offer
Comment EARLY and I’ll send the early-bird details before they close.
Early-bird details sent!
Here’s the early-bird offer and deadline: [LINK]
Is there anything you need to know before the deadline?
Beta invitation
Want to test this first? Comment BETA and I’ll send the application.
Beta application sent.
Apply for the beta here: [LINK]. I’ve included expectations and timing.
What would you most want to test or improve?
Launch notification
Comment NOTIFY and I’ll make sure you get the launch link.
Notification signup sent 🔔
Add yourself to the launch notification list here: [LINK]
Which part of the release are you watching for?
Private access
Comment ACCESS and I’ll send the private invitation.
Invitation sent privately.
Here is your private access link: [LINK]
What are you hoping to accomplish once you’re inside?
Product link
Comment LINK and I’ll send you the exact item I used.
Link sent — check your inbox.
Here’s the exact item from the post: [AFFILIATE LINK]. This is an affiliate link.
Want the alternative I considered as well?
Tools list
Comment TOOLS and I’ll DM my complete setup.
My tools list is in your DMs.
Here’s my complete tools list: [LINK]. Some links may be affiliate links.
What part of your setup are you upgrading?
Gear list
Comment GEAR for the camera, light, and microphone list.
Gear list sent 📷
Here’s the gear used for this video: [LINK]. Affiliate links are marked.
What budget range are you working with?
Lower-cost alternative
Comment DUPE and I’ll send the lower-cost alternative.
The alternative is in your DMs.
Here’s the lower-cost option I mentioned: [AFFILIATE LINK].
Want a quick comparison with the original?
Routine links
Comment ROUTINE and I’ll send every product in order.
Full routine sent ✨
Here’s the full routine with products in order: [LINK]. Affiliate links are disclosed on the page.
Which step in the routine are you trying to improve?
Menu delivery
Comment MENU and we’ll send today’s menu and booking link.
Menu sent 🍽️
Here is today’s menu and reservation page: [LINK]
Are you looking for a table today or planning ahead?
Quote request
Comment QUOTE and we’ll send the short estimate form.
Estimate form sent.
Tell us what you need here and we’ll prepare an estimate: [LINK]
What location and timeframe should we account for?
Appointment booking
Comment BOOK and we’ll send the available appointment times.
Booking link sent 📅
Choose an available appointment here: [LINK]
Is this your first appointment with us?
Service prices
Comment PRICES and we’ll send the current service list.
Price list sent privately.
Here are our current services and prices: [LINK]
Which service are you considering?
Location and directions
Comment LOCATION and we’ll send directions and opening hours.
Directions sent 📍
Find us here, including parking and opening hours: [LINK]
Are you planning to visit today?
Property listing
Comment LISTING and I’ll send the photos, price, and floor plan.
Listing details sent 🏡
Here are the complete property details: [LINK]
Are you looking to move soon or researching for later?
Viewing request
Comment TOUR and I’ll send the available viewing times.
Viewing times sent.
Choose a viewing time here: [LINK]
Will anyone else be joining the viewing?
Buyer guide
Comment BUYER and I’ll send the first-time buyer guide.
Buyer guide sent!
Here’s the buyer guide with the complete process: [LINK]
Which stage of the buying process are you at?
Valuation request
Comment VALUE and I’ll send the property valuation request.
Valuation form sent privately.
Request a property valuation here: [LINK]
Are you considering selling now or planning ahead?
Area guide
Comment AREA and I’ll send the neighborhood guide.
Neighborhood guide sent 📍
Here’s the neighborhood guide, including amenities and transport: [LINK]
What matters most to you in a neighborhood?
Entry confirmation
Comment ENTER and check your DMs for the final entry step.
Entry step sent 🎁
Complete your giveaway entry here: [LINK]. Terms and closing time are on the page.
No purchase is necessary. Please review the eligibility terms before entering.
Bonus entry
Comment BONUS and I’ll send the optional bonus-entry instructions.
Bonus instructions sent!
Here are the optional bonus-entry instructions and complete rules: [LINK]
Make sure your original entry is complete before adding the bonus.
Official rules
Comment RULES and I’ll send the dates and eligibility details.
Official rules sent.
Read the giveaway dates, eligibility, selection method, and terms here: [LINK]
If anything in the rules is unclear, reply with your question.
Winner announcement
Comment WINNER and I’ll send where the result will be announced.
Announcement details sent.
The winner will be announced here on [DATE]: [LINK]. We will never request payment to claim a prize.
Be cautious of impersonator accounts contacting entrants.
Closing reminder
Comment REMIND and I’ll send the closing date and entry page.
Reminder details sent 🔔
The giveaway closes on [DATE]. Enter and read the rules here: [LINK]
Check the eligibility requirements before submitting your entry.
Portfolio delivery
Comment PORTFOLIO and I’ll send relevant examples of our work.
Portfolio sent privately.
Here are selected examples and the problems we solved: [LINK]
What kind of project are you considering?
Pricing overview
Comment PRICING and I’ll send the service and package overview.
Pricing overview sent.
Here are our current packages, starting points, and inclusions: [LINK]
Which outcome are you looking for help with?
Proposal request
Comment PROPOSAL and I’ll send the short project brief.
Project brief sent!
Complete this short brief so we can prepare the right next step: [LINK]
What deadline or launch date are you working toward?
Case study
Comment RESULTS and I’ll send the full case study behind this post.
Case study sent 📈
Here’s the full case study, including context, work, and measured outcome: [LINK]
Which part of this result are you trying to reproduce?
Consultation request
Comment CONSULT and I’ll send the consultation details.
Consultation details sent.
Here’s what the consultation covers and how to request one: [LINK]
What would you need to leave the consultation with?
Put a template into a working campaign
Follow the product walkthrough to choose matching and post scope, add message variants, and activate the campaign.
Open the setup guide