How CommentKeyword works
Someone comments a keyword on your post. CommentKeyword replies publicly, sends them a DM automatically, and — if you want — hands the conversation to an AI agent that builds rapport, collects data, and moves them toward the right next step.
The core automation
Every keyword comment triggers the same clean sequence, instantly and automatically.
Keyword detected
Someone comments a keyword you defined — like GUIDE, PRICE, or INFO — on one of your posts. CommentKeyword detects it instantly.
Public reply sent
CommentKeyword automatically posts a public reply to their comment, letting them — and everyone watching — know their DM is on the way.
DM delivered
Simultaneously, the user receives a private DM with whatever you configured — a resource, offer, link, or message — plus an optional hook question if you want to start a conversation.
AI takes over
If the user replies to the hook, an AI agent can continue the conversation — building rapport, qualifying intent, collecting structured data, and routing them toward the right next step.
How AI agents workWhy encouraging comments helps reach
Instagram treats comment volume as an engagement signal. A CTA that asks people to comment a keyword — and visibly responds publicly — tends to generate more comment activity than a passive bio link, which can help your post reach more of your audience.
Add an AI agent to guide the conversation
Once the DM lands and the user replies to the hook, an AI agent can take over — building rapport, asking the right questions, collecting structured data, and routing the person toward the right next step.
How AI agents are configured
- Setup Assistant
Describe what the agent should do in plain language. The assistant drafts the hook, instructions, objective, required fields, and handoff guidance.
- Objective and required fields
Define what the conversation is trying to achieve and which data fields must be captured — budget, email, product interest, timeline, or anything else that matters.
- Handoff rules
Set the conditions that move the conversation to a human — when the objective completes, when the user asks for one, or when the conversation stalls.
- Test before going live
Run test conversations against the draft to verify tone, pacing, and routing before switching the agent live.
Example: Fitness coach campaign
User comments "GUIDE"
Triggers the automation.
Public reply posted
"Just sent it — check your DMs."
DM delivered with hook
"Here's the guide. What's been your biggest frustration with getting fit lately?"
User replies → AI agent activates
AI builds rapport and qualifies
"That's common. What usually derails you — time, motivation, or not seeing results fast enough?"
AI routes to the right next step
Sends booking link or community depending on readiness. Exports data or fires webhook on completion.
Why it works
The comment-to-DM pattern is fast, low-friction, and keeps the conversation happening while intent is still warm.
Instant follow-up
Every keyword comment gets a response immediately — while the person is still engaged with the content.
Public becomes private
Moves the interested person from a public comment into a direct conversation where you can actually sell or help.
No inbox monitoring
The automation handles the first response and — with AI — the entire early conversation, even while you are not watching.
Scales with volume
Whether a post gets 10 comments or 500, every keyword reply is handled the same way with no manual effort.
Instagram API compliant
Built on Instagram's official API with rate limiting that stays within platform guidelines automatically.
5-minute setup
Connect your Instagram account, set a keyword, write the DM, and launch. No complex workflows or technical knowledge required.