Bibliothèque de campagnes adaptable

50 modèles de messages DM Instagram pour de vrais objectifs de campagne

Choisissez un mot-clé et adaptez le parcours complet : le CTA dans votre post, la réponse publique optionnelle, le DM d'ouverture et une accroche de conversation IA optionnelle. Chaque exemple est conçu pour que l'étape suivante promise reste claire.

10 catégories de campagnes DM statique ou accroche IA optionnelle
Exemple de campagne
CTA du post

Commentez GUIDE et je vous envoie la checklist complète en DM.

DM d'ouverture

Bonjour {{namefirst}} ! Voici le guide demandé : [LINK]

Remplacez les champs entre crochets, gardez la promesse cohérente et testez le lien avant de publier.

1

Choisissez une intention

Choisissez un modèle correspondant à ce que le commentateur veut vraiment.

2

Remplacez les espaces réservés

Ajoutez le vrai lien, la date limite, le code ou les conditions d'éligibilité.

3

Testez la promesse

Vérifiez que le CTA, la réponse publique, le DM et la destination sont cohérents.

Tout

50 modèles de campagne

Lead magnets

Checklist delivery

CHECKLIST
CTA du post

Comment CHECKLIST and I’ll send you the complete list.

Réponse publique

Sent — check your DMs ✨

DM d'ouverture

Hey {{namefirst}}! Here’s the checklist you asked for: [LINK]

Accroche de conversation IA optionnelle

Which item on the checklist are you working on first?

Lead magnets

PDF guide

GUIDE
CTA du post

Want the full guide? Comment GUIDE and I’ll DM it to you.

Réponse publique

The guide is on its way 💬

DM d'ouverture

Here you go, {{namefirst}} — download the guide here: [LINK]

Accroche de conversation IA optionnelle

What result are you hoping the guide helps you get?

Lead magnets

Editable template

TEMPLATE
CTA du post

Comment TEMPLATE and I’ll send you an editable copy.

Réponse publique

Just sent your copy!

DM d'ouverture

Here’s the editable template: [LINK]. Make a copy before you start changing it.

Accroche de conversation IA optionnelle

Want a quick suggestion for adapting it to your situation?

Lead magnets

Swipe file

SWIPE
CTA du post

Comment SWIPE to get all the examples in one file.

Réponse publique

Check your inbox — it’s there.

DM d'ouverture

Here’s the swipe file with every example from the post: [LINK]

Accroche de conversation IA optionnelle

Which example feels closest to what you want to create?

Lead magnets

Workbook

WORKBOOK
CTA du post

Comment WORKBOOK and I’ll DM you the exercises.

Réponse publique

Workbook sent 📘

DM d'ouverture

Hi {{namefirst}}! Your workbook is ready here: [LINK]

Accroche de conversation IA optionnelle

What are you hoping to work through first?

Coaches

Free audit invitation

AUDIT
CTA du post

Comment AUDIT if you want me to show you what I would improve first.

Réponse publique

I sent the next step privately.

DM d'ouverture

Thanks for commenting, {{namefirst}}. Start the audit request here: [LINK]

Accroche de conversation IA optionnelle

What is the biggest bottleneck you want the audit to uncover?

Coaches

Discovery call

CALL
CTA du post

Comment CALL and I’ll send you the booking details.

Réponse publique

Booking details sent!

DM d'ouverture

Here’s the call calendar, {{namefirst}}: [LINK]. Choose the time that works best.

Accroche de conversation IA optionnelle

Before you book, what would make the call most useful for you?

Coaches

Personalized plan

PLAN
CTA du post

Comment PLAN and I’ll send you the starting framework.

Réponse publique

Your plan is in your DMs.

DM d'ouverture

Here’s the planning framework I mentioned: [LINK]

Accroche de conversation IA optionnelle

What outcome are you building the plan around?

Coaches

High-intent qualification

READY
CTA du post

If you’re ready to work on this now, comment READY and I’ll message you.

Réponse publique

Just reached out privately.

DM d'ouverture

Thanks for raising your hand, {{namefirst}}. Here’s how the program works: [LINK]

Accroche de conversation IA optionnelle

What changed recently that made this a priority now?

Coaches

Clarity exercise

CLARITY
CTA du post

Comment CLARITY and I’ll send you the five-question exercise.

Réponse publique

Sent the exercise ✨

DM d'ouverture

Here’s the clarity exercise: [LINK]. Give yourself about 10 minutes for it.

Accroche de conversation IA optionnelle

Which decision are you trying to get clearer about?

Ecommerce

Featured product link

SHOP
CTA du post

Comment SHOP and I’ll DM you the exact product shown here.

Réponse publique

Product link sent 🛍️

DM d'ouverture

Here’s the product from the video: [LINK]

Accroche de conversation IA optionnelle

Want help choosing the right size or option?

Ecommerce

Discount code

SAVE
CTA du post

Comment SAVE and I’ll send you today’s code.

Réponse publique

Your code is waiting in DMs.

DM d'ouverture

Use code [CODE] at checkout here: [LINK]

Accroche de conversation IA optionnelle

Are you shopping for yourself or for someone else?

Ecommerce

Restock notification

RESTOCK
CTA du post

Comment RESTOCK and I’ll send the notification signup.

Réponse publique

Restock link sent!

DM d'ouverture

Join the restock list for this item here: [LINK]

Accroche de conversation IA optionnelle

Which color or size are you waiting for?

Ecommerce

Product details

DETAILS
CTA du post

Need the specs? Comment DETAILS and I’ll send everything privately.

Réponse publique

Details sent to your inbox.

DM d'ouverture

Here are the full product details and options: [LINK]

Accroche de conversation IA optionnelle

Is there a particular feature you want me to clarify?

Ecommerce

Bundle offer

BUNDLE
CTA du post

Comment BUNDLE and I’ll show you what’s included.

Réponse publique

Bundle breakdown sent 📦

DM d'ouverture

Here’s the full bundle, including pricing and what you receive: [LINK]

Accroche de conversation IA optionnelle

Which part of the bundle are you most interested in?

Courses & events

Free class registration

CLASS
CTA du post

Comment CLASS and I’ll send you the free registration link.

Réponse publique

Registration link sent!

DM d'ouverture

Reserve your place for the free class here: [LINK]

Accroche de conversation IA optionnelle

What would you most like me to cover during the class?

Courses & events

Webinar signup

WEBINAR
CTA du post

Comment WEBINAR and I’ll DM the date, agenda, and signup page.

Réponse publique

Webinar details are in your DMs.

DM d'ouverture

Here are the webinar details and registration page: [LINK]

Accroche de conversation IA optionnelle

Are you joining live or planning to watch the replay?

Courses & events

Replay delivery

REPLAY
CTA du post

Comment REPLAY and I’ll send you the recording.

Réponse publique

Replay sent 🎬

DM d'ouverture

Watch the recording here: [LINK]. It will be available until [DATE].

Accroche de conversation IA optionnelle

Which section would you like the timestamp for?

Courses & events

Course syllabus

SYLLABUS
CTA du post

Comment SYLLABUS and I’ll send the complete curriculum.

Réponse publique

Curriculum sent privately.

DM d'ouverture

Here’s the complete course syllabus: [LINK]

Accroche de conversation IA optionnelle

Which module is most relevant to where you are now?

Courses & events

Paid workshop

WORKSHOP
CTA du post

Comment WORKSHOP and I’ll send the schedule and ticket options.

Réponse publique

Workshop information sent.

DM d'ouverture

See the workshop schedule, outcomes, and tickets here: [LINK]

Accroche de conversation IA optionnelle

Do you have any questions before choosing a ticket?

Launches

Waitlist signup

WAITLIST
CTA du post

Comment WAITLIST and I’ll send you the early-access page.

Réponse publique

Early-access link sent 🚀

DM d'ouverture

Join the early-access list here: [LINK]

Accroche de conversation IA optionnelle

What would make this launch especially useful to you?

Launches

Early-bird offer

EARLY
CTA du post

Comment EARLY and I’ll send the early-bird details before they close.

Réponse publique

Early-bird details sent!

DM d'ouverture

Here’s the early-bird offer and deadline: [LINK]

Accroche de conversation IA optionnelle

Is there anything you need to know before the deadline?

Launches

Beta invitation

BETA
CTA du post

Want to test this first? Comment BETA and I’ll send the application.

Réponse publique

Beta application sent.

DM d'ouverture

Apply for the beta here: [LINK]. I’ve included expectations and timing.

Accroche de conversation IA optionnelle

What would you most want to test or improve?

Launches

Launch notification

NOTIFY
CTA du post

Comment NOTIFY and I’ll make sure you get the launch link.

Réponse publique

Notification signup sent 🔔

DM d'ouverture

Add yourself to the launch notification list here: [LINK]

Accroche de conversation IA optionnelle

Which part of the release are you watching for?

Launches

Private access

ACCESS
CTA du post

Comment ACCESS and I’ll send the private invitation.

Réponse publique

Invitation sent privately.

DM d'ouverture

Here is your private access link: [LINK]

Accroche de conversation IA optionnelle

What are you hoping to accomplish once you’re inside?

Affiliate

Product link

LINK
CTA du post

Comment LINK and I’ll send you the exact item I used.

Réponse publique

Link sent — check your inbox.

DM d'ouverture

Here’s the exact item from the post: [AFFILIATE LINK]. This is an affiliate link.

Accroche de conversation IA optionnelle

Want the alternative I considered as well?

Affiliate

Tools list

TOOLS
CTA du post

Comment TOOLS and I’ll DM my complete setup.

Réponse publique

My tools list is in your DMs.

DM d'ouverture

Here’s my complete tools list: [LINK]. Some links may be affiliate links.

Accroche de conversation IA optionnelle

What part of your setup are you upgrading?

Affiliate

Gear list

GEAR
CTA du post

Comment GEAR for the camera, light, and microphone list.

Réponse publique

Gear list sent 📷

DM d'ouverture

Here’s the gear used for this video: [LINK]. Affiliate links are marked.

Accroche de conversation IA optionnelle

What budget range are you working with?

Affiliate

Lower-cost alternative

DUPE
CTA du post

Comment DUPE and I’ll send the lower-cost alternative.

Réponse publique

The alternative is in your DMs.

DM d'ouverture

Here’s the lower-cost option I mentioned: [AFFILIATE LINK].

Accroche de conversation IA optionnelle

Want a quick comparison with the original?

Affiliate

Routine links

ROUTINE
CTA du post

Comment ROUTINE and I’ll send every product in order.

Réponse publique

Full routine sent ✨

DM d'ouverture

Here’s the full routine with products in order: [LINK]. Affiliate links are disclosed on the page.

Accroche de conversation IA optionnelle

Which step in the routine are you trying to improve?

Local business

Menu delivery

MENU
CTA du post

Comment MENU and we’ll send today’s menu and booking link.

Réponse publique

Menu sent 🍽️

DM d'ouverture

Here is today’s menu and reservation page: [LINK]

Accroche de conversation IA optionnelle

Are you looking for a table today or planning ahead?

Local business

Quote request

QUOTE
CTA du post

Comment QUOTE and we’ll send the short estimate form.

Réponse publique

Estimate form sent.

DM d'ouverture

Tell us what you need here and we’ll prepare an estimate: [LINK]

Accroche de conversation IA optionnelle

What location and timeframe should we account for?

Local business

Appointment booking

BOOK
CTA du post

Comment BOOK and we’ll send the available appointment times.

Réponse publique

Booking link sent 📅

DM d'ouverture

Choose an available appointment here: [LINK]

Accroche de conversation IA optionnelle

Is this your first appointment with us?

Local business

Service prices

PRICES
CTA du post

Comment PRICES and we’ll send the current service list.

Réponse publique

Price list sent privately.

DM d'ouverture

Here are our current services and prices: [LINK]

Accroche de conversation IA optionnelle

Which service are you considering?

Local business

Location and directions

LOCATION
CTA du post

Comment LOCATION and we’ll send directions and opening hours.

Réponse publique

Directions sent 📍

DM d'ouverture

Find us here, including parking and opening hours: [LINK]

Accroche de conversation IA optionnelle

Are you planning to visit today?

Real estate

Property listing

LISTING
CTA du post

Comment LISTING and I’ll send the photos, price, and floor plan.

Réponse publique

Listing details sent 🏡

DM d'ouverture

Here are the complete property details: [LINK]

Accroche de conversation IA optionnelle

Are you looking to move soon or researching for later?

Real estate

Viewing request

TOUR
CTA du post

Comment TOUR and I’ll send the available viewing times.

Réponse publique

Viewing times sent.

DM d'ouverture

Choose a viewing time here: [LINK]

Accroche de conversation IA optionnelle

Will anyone else be joining the viewing?

Real estate

Buyer guide

BUYER
CTA du post

Comment BUYER and I’ll send the first-time buyer guide.

Réponse publique

Buyer guide sent!

DM d'ouverture

Here’s the buyer guide with the complete process: [LINK]

Accroche de conversation IA optionnelle

Which stage of the buying process are you at?

Real estate

Valuation request

VALUE
CTA du post

Comment VALUE and I’ll send the property valuation request.

Réponse publique

Valuation form sent privately.

DM d'ouverture

Request a property valuation here: [LINK]

Accroche de conversation IA optionnelle

Are you considering selling now or planning ahead?

Real estate

Area guide

AREA
CTA du post

Comment AREA and I’ll send the neighborhood guide.

Réponse publique

Neighborhood guide sent 📍

DM d'ouverture

Here’s the neighborhood guide, including amenities and transport: [LINK]

Accroche de conversation IA optionnelle

What matters most to you in a neighborhood?

Giveaways

Entry confirmation

ENTER
CTA du post

Comment ENTER and check your DMs for the final entry step.

Réponse publique

Entry step sent 🎁

DM d'ouverture

Complete your giveaway entry here: [LINK]. Terms and closing time are on the page.

Accroche de conversation IA optionnelle

No purchase is necessary. Please review the eligibility terms before entering.

Giveaways

Bonus entry

BONUS
CTA du post

Comment BONUS and I’ll send the optional bonus-entry instructions.

Réponse publique

Bonus instructions sent!

DM d'ouverture

Here are the optional bonus-entry instructions and complete rules: [LINK]

Accroche de conversation IA optionnelle

Make sure your original entry is complete before adding the bonus.

Giveaways

Official rules

RULES
CTA du post

Comment RULES and I’ll send the dates and eligibility details.

Réponse publique

Official rules sent.

DM d'ouverture

Read the giveaway dates, eligibility, selection method, and terms here: [LINK]

Accroche de conversation IA optionnelle

If anything in the rules is unclear, reply with your question.

Giveaways

Winner announcement

WINNER
CTA du post

Comment WINNER and I’ll send where the result will be announced.

Réponse publique

Announcement details sent.

DM d'ouverture

The winner will be announced here on [DATE]: [LINK]. We will never request payment to claim a prize.

Accroche de conversation IA optionnelle

Be cautious of impersonator accounts contacting entrants.

Giveaways

Closing reminder

REMIND
CTA du post

Comment REMIND and I’ll send the closing date and entry page.

Réponse publique

Reminder details sent 🔔

DM d'ouverture

The giveaway closes on [DATE]. Enter and read the rules here: [LINK]

Accroche de conversation IA optionnelle

Check the eligibility requirements before submitting your entry.

Services & agencies

Portfolio delivery

PORTFOLIO
CTA du post

Comment PORTFOLIO and I’ll send relevant examples of our work.

Réponse publique

Portfolio sent privately.

DM d'ouverture

Here are selected examples and the problems we solved: [LINK]

Accroche de conversation IA optionnelle

What kind of project are you considering?

Services & agencies

Pricing overview

PRICING
CTA du post

Comment PRICING and I’ll send the service and package overview.

Réponse publique

Pricing overview sent.

DM d'ouverture

Here are our current packages, starting points, and inclusions: [LINK]

Accroche de conversation IA optionnelle

Which outcome are you looking for help with?

Services & agencies

Proposal request

PROPOSAL
CTA du post

Comment PROPOSAL and I’ll send the short project brief.

Réponse publique

Project brief sent!

DM d'ouverture

Complete this short brief so we can prepare the right next step: [LINK]

Accroche de conversation IA optionnelle

What deadline or launch date are you working toward?

Services & agencies

Case study

RESULTS
CTA du post

Comment RESULTS and I’ll send the full case study behind this post.

Réponse publique

Case study sent 📈

DM d'ouverture

Here’s the full case study, including context, work, and measured outcome: [LINK]

Accroche de conversation IA optionnelle

Which part of this result are you trying to reproduce?

Services & agencies

Consultation request

CONSULT
CTA du post

Comment CONSULT and I’ll send the consultation details.

Réponse publique

Consultation details sent.

DM d'ouverture

Here’s what the consultation covers and how to request one: [LINK]

Accroche de conversation IA optionnelle

What would you need to leave the consultation with?

Passez d'un modèle à une campagne opérationnelle

Suivez la visite guidée du produit pour choisir la correspondance et la portée des posts, ajouter des variantes de message et activer la campagne.

Ouvrir le guide de configuration